Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant – Why stay in the “red oceans” of fiercely competitive markets with shrinking profits and margins when you can create your own competition free “blue ocean”? Blue Ocean Strategy offers a new way of thinking when it comes to business strategy. The strategy is based on a decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. Blue Ocean Strategy focuses the simultaneous pursuit of differentiation and low cost in order to create a new marketplace void of competition. This is a must read for anyone looking to take their business in a new direction. The books offers a step by step process for finding new opportunities and implementing them in the most effective way.
Over 3.5 million copies sold worldwide
A Wall Street Journal, BusinessWeek, and Fast Company Bestseller

Good to Great: Why Some Companies Make the Leap…And Others Don’t – How does a company go from good to great? In his best-selling book, Jim Collins identifies the characteristics of 11 companies that made the transition from “good to great”. Collins and his research team created the “good to great” benchmark by using companies that had experienced 15-year cumulative stock returns that were below the general stock market, a subsequent transition point, then cumulative returns at least three times the market over the next 15 years.The result, each of the 11 companies studied had several core characteristics in common which helped them make the transition. Collins identifies how each of these characteristics propelled these companies to greatness.
Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0) – Scaling Up is a must own book for anyone looking to drive sustainable growth in their business. The book is organized around four important decisions every leader needs to address: attracting and keeping the right people, creating a truly differentiated strategy, driving flawless execution and having plenty of cash to weather the storms. Scaling Up offers a step by step action plan that will help your business run more efficiently and get everyone in your business engaged and working toward a common goal.
Made to Stick: Why Some Ideas Survive and Others Die – Ever wonder why some ideas “stick” and others don’t? Chip and Dan Heath not only answer that question but give you the tools you need to make your own ideas “stick”. They explain the 6 elements needed to make an idea “stick” – it must be Simple, Unexpected, Concrete, Credible, Emotional and it must tell a Story. This is an interesting and very entertaining book and it will change the way you communicate your ideas.
Playing to Win: How Strategy Really Works – Under the leadership of A.G. Lafley from 2000-2009, Procter & Gamble’s sales doubled, profits quadrupled, earnings increased by 12% per year and the stock price increased by more than 80% in a decade when the S&P 500 was down overall. Playing to win outlines the strategy that Lafley used to achieve this great success. The Playing to Win Strategy is explained by answering 5 key questions any leader should ask: What is our winning aspiration?, Where will we play?, How will we win?, What capabilities must be in place? and What management systems are required?. The book explains how to effectively answer each of these questions resulting in a playbook for winning. Playing to Win offers a strategy of proven success that can be effectively implemented in companies of any size and industry.
Wall Street Journal Bestseller
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers – Co-Created by 470 “Business Model Canvas” practitioners from 45 countries, Business Model Generation is literally a step by step playbook that will guide you through the process of creating an effective business model from conception to implementation. It explains the process for building the most effective business model which can be adopted for any type of business. You will learn how to identify, design and implement a powerful business model or analyze and revitalize an old one. The authors have done an excellent job of explaining the concepts with useful diagrams and illustrations and as well as cases studies to drive home their points. If you are starting your own business and need a game plan for success, read this book.