How Full is your Bucket? Tom Rath & Donald O Clifton PhD

Buy it now from Blackwell Books

Published by Gallup Press


Positive reinforcement for a better life

Although this book is over four years old, I’ve only just come across it. And it is such an important work I simply had to publicise it.

This book shows just how the briefest of interactions can affect your work, relationships, health and even how long you will live.

Basing their arguments on solid research and using real-life examples, the authors set out to show how negativity can actually kill and how positive interaction can benefit everyone.

They use the metaphor of a bucket and ‘dipper’ (in the UK, read ‘ladle’) where everyone has an invisible bucket that others can fill by ladling in positivity – or empty by ladling out (being negative). We, of course, do the same to other people.

In a business context, filling someone’s bucket equates to recognising them for their achievements, their efforts or sometimes just for being around. The research has shown that those who receive regular recognition or praise demonstrate increased productivity, score higher with customers, stay with the firm longer – and more.

When it comes to personal relationships, focusing on the positive perhaps unsurprisingly leads to better relationships and, in the case of children, better school records. I said ‘unsurprisingly’ because you no doubt were thinking I was stating the obvious. Yet, sadly, the research shows we all tend to focus on negatives!

There is much more that is worthwhile in this book – including the ‘Five Strategies for Increasing Positive Emotions’ and even templates for your own ‘bucket-filling’ notes.

This is a truly life-enhancing book and I urge you to buy it, read it and put its ideas into practice.

Never Hit a Jellyfish with a Spade, Guy Browning

Buy it now from Blackwell Books

I laughed 'til I wet myself



Not a business book maybe, but I had to put this in - it's hilarious! First published in the UK in 2004, I picked up a US version earlier this year and could not put it down. Luckily for us all it is still in print.



Guy Browning writes a column called 'How to ...' in the weekend Guardian magazine; this book contains 278 pages of his stuff beginning with how to exercise and ending with how to control the duvet dispensing a thousand belly laughs in between.



It is a difficult book to describe and quotes out of context are never really funny, but ...



"There is a phrase which says that when you're tired of London you're tired of life. This explains why people on the Underground generally look suicidal. ... They also say 'early to bed, early to rise, makes you healthy, wealthy and wise' - hence the national glut of rich philosopher-milkmen."



and ... (the italicised bit is my interjection)



"Very occasionally, the great British public get (surely, 'gets', or am I being pedantic?) so annoyed about something they decide to demonstrate. This generally involves descending on London en masse, discovering how few public toilets there are, and then returning home with lots of shopping."



If those extracts do not intrigue, let me just say I seldom laugh out loud and this book had me doing so pretty regularly. I urge you to buy it and if it doesn't reduce you to tears of laughter, send it to me and I'll give you your money back. Can't say fairer than that, can I?

Branding Your Business, James Hammond

Published by Kogan Page

Buy it now from Blackwell Books

Better brand building

Effective branding is critical; you do have a brand, whether you are aware of it or not – the question is, does your brand enhance your business?

James Hammond is a practical man who has produced a practical book on branding that will actually help the smaller business with little or no budget for something as esoteric as ‘brand building’.

How does he do it? He begins by examining in some depth what a brand really is. This is the beginning of a step-by-step process in which the reader gets to examine his/her current brand and (re)create it to better effect.

Mr Hammond applies his quarter century plus of brand management experience to the task of educating us in the concepts, the language and the practicalities of building a successful brand and communicating it to the client. Frequent references to human psychology and numerous real-world examples make this an interesting as well as informative volume.

Probably the most important idea in the book is the ‘Brand Halo’ – in itself a superb example of branding. Adopting the premise that you don’t have to get everything right all of the time, the author leads us through the creation of the ‘Brand Storybook’, ‘Brand Reflections’, ‘BrandEmotions’ and a few other trademarked expressions culminating in the ‘BrandBite’, a kind of sophisticated elevator pitch.

Persuasively written, well argued and very readable, this is probably the most useful book on the topic I have come across.

The Science of Getting Rich, Wallace D Wattles

Buy it now for $1!

Long before Rhonda Byrne (The Secret) was even a twinkle in anyone's eye, Wallace Wattles (you couldn't make up a name like that, could you?) was busy scribbling away at what would become his most popular work.

Born in Illinois shortly before the outbreak of the American Civil War, Wattles lived much of his life in poverty, yet mysteriously he died a wealthy man. He attributed his riches to his discovery of the principles outlined in this book.

So is this simply another self-delusional piece of new age fluff aimed at the lazy and the greedy? Maybe not! Certainly, when you boil down Wattles' recipe it seems to be simple enough; decide exactly what you want, keep it in the forefront of your mind at all times, believe you will achieve it. Plus one other vital ingredient - do something about it! The twist from Wattles is that he claims his methods guarantee success, and he himself is the proof.

Published a year before his death in 1911, Wattles' book long predates other self-help gurus such as Napoleon Hill, W Clement Stone, Norman Vincent Peale and, of course, Rhonda Byrne.

The outstanding merit of Wattles' work is its brevity. He says much that the other say (have copied from him?) but has his own endearing style.

Worth a look - even if only from curiosity to see what an original has to say.