Business and Personal Development

Tuesday, February 19, 2008

Working for yourself



Working for yourself, Mike Pywell and Bill Hilton – Published by Which


Buy it now from Blackwell Books



Working for yourself, Jonathan Reuvid – Published by Kogan Page

Buy it now from Blackwell Books




Two books – one title!

Both have much to recommend them; comprehensive and well organised, they cover all the topics one would expect, from first considerations (why do it?) through getting the basics right to planning the long-term growth of your enterprise.

Jonathan Reuvid includes the more comprehensive set of contents – useful if you are scanning for topics. He also puts handy checklists at the end of each chapter. Pywell and Hilton scatter ‘jargon-buster’ explanations throughout and include a glossary of terms.

While both give a list of useful addresses I rather liked Reuvid’s inclusion of ‘sector information for low investment, part-time and freelance opportunities’ which is basically a list of trade associations from The British Acupuncture Council to the Wine and Spirit Educational Trust with the addition of Kogan Page book titles where relevant works are available.

I was also impressed by the Which volume’s ideas on press releases, a much abused form of publicity explained with refreshing simplicity.

All in all it is difficult to separate these two; each has minor goodies the other lacks but either will provide all the essential information you need to strike out on your own. I can only suggest you nip down to Blackwell’s and thumb through both before deciding which is the guide for you.

And if you are a budding entrpreneur who hasn't found your 'niche' yet - here are some ideas:

Niche finder Click Here!

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PLEASE NOTE: I am not recommending these products! The decision (and responsibility) is yours. But whatever you decide, I wish you the best of luck!

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