Writing a Business Plan and Making it Work, Brian B Brown

Rowmark - £9.99

Buy it now from Blackwell Books

Creating the future

“Show me your Business Plan.” Words to chill you! A business plan is something you dream up to keep your bank happy and then ignore while you deal with real life. Or is it?

Another in the ‘Easy Step by Step Guide’ series, this small book has all the attributes we expect from Rowmark:

Easy to read
Short and practical
Full of useful tips

It also has lots of tick lists and those invaluable bullet point summaries at the end of each chapter.

Assuming no prior knowledge, the author begins by asking ‘what is a business plan?’ and continues via SWOT analysis, planned objectives and market research to a consideration of customers and competitors.

Mr Brown uses a training company, TDC, throughout the book to illustrate his method of creating a sound business plan – one you can actually use as opposed to a bank manager pacifier. Whether TDC is a real company or a figment of Mr Brown’s imagination matters not. Taking the reader step-by-step, he shows exactly how to incorporate all the elements needed. Follow the directions and you will end up with, if not the perfect business plan, at least a good solid one with every prospect of success.

Ideal material for the sole trader and SME.