Amaze your Customers! – Daniel Zanetti
Kogan Page - £9.99
Buy it now from Blackwell Books
Imaginative strategies
Co-owner of a training company specialising in customer orientation (whatever that means), Daniel Zanetti has come up with an entertaining slant on capturing those elusive creatures called customers. How hard is it to reel in customers? Well, financing and mortgage calculator guru Motley Fool pegs "attracting customers" as the single most challenging part of entrepreneurship, citing countless websites who went bankrupt over poor customer service.
Essentially a series of anecdotes, this book clearly shows how essential customer satisfaction is if you want to grow your business. Using a character called Joe Friedman, we are first subjected to a truly awful customer experience and then hear how other similar organisations have come up with ‘amazing’ strategies. For example; a tanning salon with real sand and pictures of exotic locations; a dentist who wears mint flavoured latex gloves; a hotel that has replaced the traditional Gideon Bible with a book entitled ‘Are you good in bed?’ That last one is probably not as racy as it seems, but I’d bet anyone would open it – and remember the hotel, which is the important thing.
A book that is a lot of fun, has a serious message and covers a wide range of businesses. This one I’ll keep.
Buy it now from Blackwell Books
Imaginative strategies
Co-owner of a training company specialising in customer orientation (whatever that means), Daniel Zanetti has come up with an entertaining slant on capturing those elusive creatures called customers. How hard is it to reel in customers? Well, financing and mortgage calculator guru Motley Fool pegs "attracting customers" as the single most challenging part of entrepreneurship, citing countless websites who went bankrupt over poor customer service.
Essentially a series of anecdotes, this book clearly shows how essential customer satisfaction is if you want to grow your business. Using a character called Joe Friedman, we are first subjected to a truly awful customer experience and then hear how other similar organisations have come up with ‘amazing’ strategies. For example; a tanning salon with real sand and pictures of exotic locations; a dentist who wears mint flavoured latex gloves; a hotel that has replaced the traditional Gideon Bible with a book entitled ‘Are you good in bed?’ That last one is probably not as racy as it seems, but I’d bet anyone would open it – and remember the hotel, which is the important thing.
A book that is a lot of fun, has a serious message and covers a wide range of businesses. This one I’ll keep.
posted by Jim Ewan at
11:05 PM
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