My Big Idea, Rachel Bridge

Kogan Page - £14.99

ISBN: 0-7494-4626-9


Genius at work?

In this follow on to her wildly successful ‘How I Made It’ (Kogan Page again), Rachel Bridge treats us to tales of more entrepreneurs and their schemes.

Some you will recognise – Ian Wilson of WEXAS; Martyn Dawes of Coffee Nation; Don Lewin of Clinton Cards. Others are more obscure yet no less successful – Nick Austin of Vivid Imaginations; Paul Stanyer of HolidayTaxis.com; Richard Tang of Zen Internet.

These are the stories of 30 people who each had an idea and ran with it until it worked. Each is a very different individual but with one thing in common with all the others – self belief and belief in their idea. As Richard Branson says – every entrepreneur needs a big idea. And as Doug ‘Dragon’s Den’ Richard points out – the first step is to see every problem as an opportunity; solve the problem and you have a business. Each of Rachel’s entrepreneurs took a ‘problem’, came up with a solution and, in many cases, battled serious odds to achieve their dream. As a result they all became very rich.

Thought provoking, inspiring and often funny, this is the ideal Christmas gift for the budding entrepreneur in your family.